TikTok parent ByteDance is likely in discussion with music labels to expand its music service on a global scale, aiming to challenge big platforms like Spotify.
The China-based company is likely planning to add music-streaming options to its short-video platform and distribute it worldwide.
TikTok has gained tremendous popularity during the pandemic, especially among the young generation. The short-video app became a trend with millions exhibiting their creativity and talent.
Hit songs from various artists should thank TikTok for its fame. Several Billboard Hot 100 hits became famous from the short-video app. Roses (Imanbek Remix), Say So (Doja Cat), and Savage Love (Jawsh 685 x Jason Derulo) are some of the instant Billboard hits that first became viral on TikTok.
ByteDance has been planning to launch its music streaming app, Resso, in other countries in recent months. The company is also working on plans to integrate Resso into TikTok, which would make it easier for artists to stream their music and earn more money.