The YouTube world is reeling from the shocking and heartbreaking loss of one of its beloved stars, Australian influencer Alexandra, known to her fans as Pretty Pastel Please. Tragically, Alexandra passed away suddenly in June at the tender age of 30, leaving her nearly 700,000 followers in utter disbelief and sorrow.
A Heartfelt Instagram Message
On July 5, 2024, Instagram announced the devastating news, asking for privacy for her grieving family and friends. “Her passing was sudden, unexpected, and devastating to all who knew her,” the message read. The outpouring of love and support from her community is palpable, yet her loved ones need time to heal in seclusion.
Alexandra’s Legacy
The legacy Alexandra leaves behind is rich with the vibrant content that made her a favorite among so many. Since starting her channel in 2017, she delighted viewers with her eclectic mix of fashion hauls, product reviews, thrift shopping adventures, and travel stories. And who could forget the charming appearance of her talking parrot, who added a unique touch to her videos?
Sharing of Personal Struggles
Just last year, Alexandra shared a deeply personal chapter of her life with her audience—her journey through a painful divorce. She opened up about the plans she and her then-husband Daniel had to start a new life in Tasmania, but those dreams didn’t transform into reality as Daniel decided to stay in Sydney and eventually ask for a divorce. “It’s a long story,” she had said, revealing the vulnerability and resilience that endeared her to many.
Fans Mourn
Fans have taken to social media to express their grief and admiration for Alexandra. One heartbroken fan wrote, “Her openness and vulnerability around her struggles, her love of animals, and her generous heart is how I will remember her. She was really special, and I hope the best for her friends and family as they mourn this enormous loss.”
While we await further details and a promised memorial to honor her memory on YouTube and Instagram, the community is left to reflect on the bright light that Alexandra was and the indelible mark she has left on their hearts.
